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| 2007-07-27 |
| Cereplast’s Bioplastic used in New Toy Line from Green Toys |
Cereplast, Inc. (OTC BB: CERP), manufacturer of proprietary, bio-based renewable plastics, announced today that it will provide bioplastic resin for a new line of environmentally friendly toys from Green ToysTM Inc. Green Toys will preview its initial product lineup at the San Francisco International Gift Fair, taking place July 28-August 1.
Green Toys’ product lineup made from Cereplast bio-based plastic resin brings a safe and responsible option to the toy industry for environmentally conscious parents. Cereplast resin is made from corn, wheat, potato and tapioca starches as opposed to oil. For this specific injection molding application, Cereplast is also using poly lactic acid (PLA) from NatureWorks® LLC. PLA is a versatile polymer made from lactic acid, derived from the fermentation of dextrose (a.k.a. glucose). NatureWorks PLA is the world's first and only performance plastic made from 100 percent annually renewable resources.
These renewable resources ensure that the cost of production remains constant while creating a material that is phthalate-free, latex-free, asbestos-free, gluten-free and does not contain any heavy metals. It is also biodegradable and compostable resulting in a safe and environmentally friendly plastic material for a variety of applications including children’s toys.
“The wide range of applications for Cereplast resin continues to grow and Green Toys is proving yet again that bio-based plastic is just beginning to realize its market potential,” said Frederic Scheer, chairman and CEO, Cereplast. “Cereplast offers a simple and responsible solution for companies looking to reduce their reliance on petroleum-based plastic products as part of their environmental initiatives.”
Green Toys’ initial products will be available in retail stores starting in the fall 2007, and will include the Green Toys™ Tea Set, Green Toys™ Indoor Gardening Kit, Green Toys™ Cookware and Dinning Set and the Green Toys™ Sand Play Set.
“We’ve been involved in creating fun and innovative toys for years, but with Green Toys Inc. we feel that we’re doing more than providing children with entertainment. We’re also offering a real alternative for consumers looking for earth-friendly toys,” said Robert von Goeben, co-founder of Green Toys. “Our products are a blast for kids, important to parents, and good for the earth. What could be more fun than that?”
About Cereplast
Cereplast, Inc. (OTCBB:CERP) designs and manufactures proprietary bio-based, renewable plastics which are used as substitutes for petroleum-based plastics in all major converting processes – such as injection molding, thermoforming, blow molding and extrusions – at a pricing structure that is competitive with petroleum based plastics. Cereplast’s uniquely formulated resins are certified biodegradable and compostable by BPI (Biodegradable Products Institute). Learn more at www.cereplast.com.
About Green Toys
Green Toys™ Inc. was created to provide consumers with an environmentally friendly alternative to traditional plastic toys while making an effort to improve and preserve the world around them. By marketing sustainable toys for kids and the environment, Green Toys offers classic toys derived from a new generation of environmentally friendly bioplastic material from annually renewable, sustainable resources like corn and other starch materials. Green Toys’ approach will in its own way help to reduce fossil fuel use and CO2 emissions, and increase the overall health and happiness of the planet. More information on Green Toys is available at www.greentoys.com.
About NatureWorks LLC
NatureWorks LLC is a stand-alone company wholly owned by Cargill. Dedicated to meeting the world’s needs today without compromising the earth’s ability to meet the needs of tomorrow, NatureWorks LLC is the first company to offer a family of commercially available low carbon footprint polymers derived from 100-percent annually renewable resources with cost and performance that compete with petroleum-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create a proprietary polylactide polymer, which is marketed under the NatureWorks® and Ingeo® brand names. For more information, visit www.natureworksllc.com.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company. |
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